PERFECT DIARY 完美日记

Perfect Diary makeup products are now available in Canada. Born in 2017, Perfect Diary is considered the king of Asian cosmetics brands. Beloved by the Gen-Z audience in China. At the core of the brand is a concept of “unlimited beauty”, a beauty that is not bounded by labels. Beauty is based on everyone’s uniqueness. Beauty explores endless possibilities in everyone’s life.

Story of Perfect Diary

• In 2019 Perfect Diary was selected the #1 color cosmetics brand and Top 3 beauty brand on T-mall.
• Today, the Perfect Diary brand ranks in Top 3 most-popular brands among Chinese Gen-Z consumers, along with Huawei and Lining.
• It is considered the most popular beauty brand in China.

Where is Perfect Diary Made?

Perfect Diary products are made in China.

Who can Benefit from Perfect Diary Products?

Beloved by Gen-Z in China, Perfect Diary products can work for anyone. Actually, this is the vision behind the brand – beauty that is not bounded by labels.

Who Owns the Perfect Diary Brand?

The Perfect Diary brand is owned by Guangzhou-based Yatsen Holdings.